“God-Branding”
Part 7: The Dopamine-Driven Church Churches can no longer rely on brand loyalty. . . “Religion has become a product just like everything else . . .Churches have to become brands because brands are quick pieces of information that people don’t have to think about but they can identify with.” . . . “Marketing and […]
The Goals for Coals
Part 6: The Dopamine-Driven Church “The era of mass marketing is ending.” This death knell was sounded in PyroMarketing (HarperBusiness, 2005, p. 15). New marketing styles like PyroMarketing have the potential to radically transform the marketing industry to a new viral age of advertising. This new-fangled style relies upon the mechanics of 1) building experiences […]
What is Your LifeTime Value?
The Dopamine-Driven Church: Part 5 “There is only one valid definition of business purpose: to create a customer. The customer is the foundation of a business and keeps it in existence. He alone gives employment … Because it is the purpose to create a customer, any business enterprise has two, and only two, basic functions: […]
Skin Deep Religion or Crucified with Christ?
Below is an excerpt of a sermon by J.C. Philpot, “Crucifixion with Christ,” preached at the North Street Chapel, Stamford, on August 19, 1860. It is a worthy endeavor to read the entire sermon, as it is a blessing of Truth in these dark days. It is based on the verse: “I am crucified with […]
Customer Evangelists
Part 4: The Dopamine-Driven Church “Do something nice for your-self. Something cool andcreamy. Something rich,smooth and chocolaty.Something that can turn adown day upbeat and makea good day better. A savorevery spoonful indulgencethat’s a perfect end to a per-fect meal or just as satisfyingall by itself. And while youare at it bring someone youlike, love or […]
40 Days of Shared Emotions
Part 3: The Dopamine-Driven Church EnvyResearch suggests giving preferential treatment to a few generates demand from everyoneBy Robert Weisman, The Boston Globe, April 8, 2007Envy is a powerful force in the human psyche — and a tool to be exploited in marketing.“Consumers clamor for products endorsed by celebrities or people with whom they identify, new […]
“Touch It with the Match”
Part 2: The Dopamine-Driven Church “The fake rose petals strewn across the tablecloth gave Milton Hobbs’ booth a romantic aura. He stacked crystal-cut perfume flasks in a pyramid and set out pink candles tied with ribbon. The effect was almost sexy — at least compared with the other booths at the International Christian Retail Show. […]
The Dopamine-Driven Church
Part 1: C’mon God, Light My Fire “There is a generation rising that is hungry to see the power of God evidenced with signs and wonders. The Bible says, according to Hebrews 11:1, that faith is to be accompanied with substance and evidence. This rising generation is not satisfied with the preaching of mere words […]
The Emerging Spiritual Revolution
“It is also important to note the extreme nonrational anti-institutional nature of the Charismatic movement. It is, first and foremost, a movement of the heart over the mind, of personal experience over objective analysis. The very basis of the Charismatic renewal is nonrational and subjective. . . . “As a possible revolutionary movement, then, the […]
The Plan to Market Transformation
“Every time the Bible is made available through a new technology, there tends to be an awakening. The Protestant Reformation occurred after the invention of the printing press.”–Rick Warren, interview in Business Week, May 23, 2005.[emphasis added] “See, here’s the other reason why I believe a Reformation could happen: every time God’s word is put […]