Branding the New Breed
This is how you enlist in the Army of God: First come the fireworks and the prayers, and then 4,000 kids scream, “We won’t be
This is how you enlist in the Army of God: First come the fireworks and the prayers, and then 4,000 kids scream, “We won’t be
“Harvard business professor Theodore Levitt published the essay ‘The Globalization of Markets,’ in which he argued that any corporation that was willing to bow to
“Brand-obsessed shoppers have adopted an almost fetishistic approach to consumptionin which the brand name acquires a talismanic power.”–Naomi Klein, No Logo (Picador, 2002), p. 141.
A reader alerted us to the relevance of the sermon by J.C. Philpot, entitled simply “Idolatry,” to our recent series of posts. A few excerpts
“Image is everything.”–Tennis pro Andre Agassi, 1992 Canon camera commercial [Cited on p. 197 of No Logo by Naomi Klein (Picador, 2002).] This could be
The Dopamine-Driven Church: Part 8 Dopamine Beverage Co. Vegas In A Can! 16NOV2006 16:45 Published by OrbitalCommanderDopamine Beverage Company is launching a new and exciting
Part 7: The Dopamine-Driven Church Churches can no longer rely on brand loyalty. . . “Religion has become a product just like everything else .
Part 6: The Dopamine-Driven Church “The era of mass marketing is ending.” This death knell was sounded in PyroMarketing (HarperBusiness, 2005, p. 15). New marketing
The Dopamine-Driven Church: Part 5 “There is only one valid definition of business purpose: to create a customer. The customer is the foundation of a
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