Month: May 2007

Re-Branding Global Mission

“Harvard business professor Theodore Levitt published the essay ‘The Globalization of Markets,’ in which he argued that any corporation that was willing to bow to

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What is Idolatry?

A reader alerted us to the relevance of the sermon by J.C. Philpot, entitled simply “Idolatry,” to our recent series of posts. A few excerpts

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Re-Branding Christianity

“Image is everything.”–Tennis pro Andre Agassi, 1992 Canon camera commercial [Cited on p. 197 of No Logo by Naomi Klein (Picador, 2002).] This could be

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“God-Branding”

Part 7: The Dopamine-Driven Church Churches can no longer rely on brand loyalty. . . “Religion has become a product just like everything else .

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The Goals for Coals

Part 6: The Dopamine-Driven Church “The era of mass marketing is ending.” This death knell was sounded in PyroMarketing (HarperBusiness, 2005, p. 15). New marketing

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